Here’s what’s happening?Today in the 914, according to Westchester Woman:
2.) An important question is being asked in India. Is laundry and household chores a job for women and not their husbands??Detergent company Ariel recently launched a viral campaign that has?shined a spotlight on inequality.
Even though it often?economically necessary these days for both a husband and wife to work full-time jobs, women take on the majority?of household chores in lots of families.
This video posted by Facebook’s COO is the campaign’s most powerful video that highlights the imbalance:
This is one of the most powerful videos I have ever seen showing how stereotypes hurt all of us and are passed from generation to generation. When little girls and boys play house they model their parents’ behavior; this doesnt just impact their childhood games, it shapes their long-term dreams.In this #SharetheLoad campaign, Ariel India, P&G, and BBDO Worldwide show how fathers and husbands can take small steps (like doing laundry) to create more equal homes. They won a #GlassLion at the 2015 Cannes Lions International Festival of Creativity for earlier work on this campaign. The real win is the way they are changing stereotypes and showing that a more equal world would be a better world for all of us. Dads, #ShareTheLoad and #LeanInTogether for equality. Thank you Andrew Robertson, Marc Pritchard, Sonali Dhawan,Vidya Murthy, Sharat Verma, Shailesh Jejurikar, Josy Paul, and Mohammed Ismail.
Posted by Sheryl Sandberg on Wednesday, February 24, 2016
Not only has the campaign become a national discussion, but it’s also made lots of profits for Ariel:
Here in the U.S. Women still spend more time on housework per week than men. However, women are spending less time doing housework and men have doubled their amount of time doing chores since the 70s.
According to the National Science Foundation, women spent 26 hours per week on household chores in 1976, which dropped to 16.5 in 2005. In 1976 men spent about six hours per week doing chores, which increased to 12.5 hours per week in 2005.
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